PODOBIEŃSTWO I ODMIENNOŚĆ
SIMILARITIES AND DIFFERENCES
square brochure / test project
relation: text / image
Architectural photography and the paragraph from Rudolf Arnheim's book 'Art and Visual Perception: A Psychology of the Creative Eye'
was used for creating this brochure.
The lines of the text follow the lines of the constructions on the photographs, creating one common structure of the page. The shades of the photos are repeated by the slightly different tone of the text.
Formatting/editing text (spacing/changed kerning/increased or decreased tracking) all of these technical steps helped to create a unique relationship between the text and the image.