USER PERSONA AND JOURNEY MAP

Working process

This is an example of a UX Persona and User Journey Map I use for my Projects. While working on Persona I follow the checklist to combine User Research on one sketch that will accompany the team during the process of product development.

When creating Personas I keep in mind the following:

  • Persona Group

  • Persona structure/necessary elements recommended by recognized professionals in the field 

  • Every aspect of a persona’s description is tied back to real data 

  • A persona focuses on the current state (how users interact with a product)

  • A persona is context-specific​